Geonaming - Naming Every Place in the World
Geonaming is a revolutionary new technology to give every place in the world a pronouncable name.
This unique place name is derived from the place's GPS coordinates and can therefore be used in GIS and mapping applications. The Geonaming system is also completely language agnostic. The names are pronouncable by speakers of all languages and can be understood by speakers of other languages, even over a bad phone line.
The system has been under development since 2007. Here's the original blog post form 7/7/2007.